In 2001, a new company is create in Portugal - Baby World, Ltd. - with the purpose of creating a small network of shops dedicated to selling clothing, footwear and accessories for children from multiple brands. With this project Baby World, Ltd. opened two stores.

In 2003, it became necessary to create it's own brand "BWKIDS" to overcome some shortcomings of the market, especially the relationship optimal price / quality / fashion.

In 2005, facing the growing demand and due to the success that was unfolding within our stores, we began distribution in Portugal for multibrand stores.

In 2006 begins its export activity (Spain and Angola) and in 2007, Baby World Ltd, reaches its first target set in 2005, exceeding the 300 customers.

Today BWKids already owns five stores throughout the country, expecting to open an equal number during 2009. Still in 2008, the company opened the doors to franchising, with three stores already opened and estimating new openings in the coming year.